Siam Discovery Center is the first and foremost lifestyle shopping complex in Thailand and is famous for its specialty stores under the idea of "One Floor - One Concept" Since its opening in 1997, opposite Siam Square at Siam Station on the sky train. This new mall adjoins Siam Centre and contains a good selection of shops, restaurants, and designer fashion outlets. Here you will find the most luxurious cinema I have ever seen anywhere, giant sized fully reclining seats with tables inset with ice buckets. I kid you not! 300 Baht per seat, but no food and drink from outside. You can book the entire cinema for a private showing if you want a party.

It has received a warm welcome from lifestyle lovers as well as high-end tourists and is known as one of the most celebrated shopping complexes in Asia.